The Good Old Days - Privacy Policy

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Privacy Policy

This Privacy Policy applies to The Good Old Days mobile application (the “Application”), provided by Sheheryar Pirzada (the “Service Provider”) as a free service. The Application is intended for use “AS IS.”

Overview

The Good Old Days helps you rediscover happy photo memories from your own library. Your photos, face data, and analysis results are processed and stored on your device. The Service Provider does not operate servers that receive your photo library, face images, or face embeddings.

Information the Application Accesses and Uses

Photo Library

With your permission, the Application accesses photos in your device’s photo library to:

  • Analyze images for happiness-related signals (such as smiles and scene context)
  • Recognize people you have enrolled
  • Surface memories in the app and home screen widget
  • Support optional features such as “On This Day” memories

The Application reads photos from your library; it does not upload your photo library to the Service Provider.

Camera

With your permission, the Application uses the front camera during face enrollment to capture your face from multiple angles. Camera frames are processed on your device to create face embeddings. Live camera video is not uploaded or stored as video.

Notifications

With your permission, the Application may send local notifications when a happy memory is found or when an “On This Day” memory is available. Notification content is generated on your device from your own photos.

Face Data

The Application processes facial information only on your device. This is sensitive data, and we describe our practices below in the Face Data section.

Information You Provide

You may optionally provide:

  • A display name during enrollment
  • Names for enrolled people
  • Memory labels, notes, and training confirmations you choose to add

This information is stored locally on your device.

Device and App Data Stored Locally

The Application stores data on your device, including:

  • Analysis results and happiness scores for photos
  • Enrolled person profiles and face embeddings
  • Optional avatar images you assign to people
  • Unknown-face embeddings used to suggest recurring people (subject to storage limits)
  • App preferences and settings
  • Widget snapshot data (memory metadata and downsampled thumbnails) in a shared App Group container used only by the app and its widget extension

The Application does not collect your precise location. Photo location metadata may be read from your library only on-device if a feature uses it (for example, a memory map); it is not transmitted to the Service Provider.

Face Data

This section describes how the Application collects, uses, stores, shares, and retains face-related information.

What face data does the Application collect?

The Application does not collect photographs of your face for upload to the Service Provider. On your device, it may create and store:

  1. Face embeddings — mathematical vector representations (for example, 512-dimensional floats) derived from aligned face crops. These are not reversible into a photograph.
  2. Centroid embeddings — a single averaged vector computed from a person’s stored embeddings.
  3. Unknown-face embeddings — vectors for faces in your library that do not match any enrolled person, stored locally to support recurring-face suggestions (capped at 2,000 records).
  4. Optional avatar thumbnails — small JPEG crops you may assign for display in the app.

During analysis, Apple’s Vision framework may also use face landmarks temporarily (for example, for smile or eye detection). Those landmark coordinates are processed in memory and are not stored.

Face data may be derived from:

  • Live front-camera input during self-enrollment
  • Photos you select or that the app reads from your photo library during enrollment and background scanning

The Application does not use Face ID or Apple’s biometric authentication systems.

How is face data used?

Face data is used only on your device to:

  • Recognize you and other people you enroll in your photo library
  • Score and surface happy memories that include enrolled people
  • Build and update on-device person-recognition models
  • Suggest people who appear frequently but are not yet enrolled
  • Display optional person avatars in the app interface

Face data is not used for advertising, marketing, user profiling for third parties, or identity verification outside the Application.

Is face data shared with third parties?

No. Face data is not sold, rented, shared, or transmitted to the Service Provider or any third party. All face processing uses on-device Apple frameworks and on-device machine learning models.

Where is face data stored?

Face data is stored locally on your iPhone or iPad, including in:

  • The Application’s local database (Core Data)
  • Optional avatar files in the Application’s local storage
  • Widget-related thumbnail files in the App Group container (these are memory thumbnails, not face embeddings)

Face embeddings are not stored in iCloud by the Application unless your device’s system-wide iCloud backup includes app data as part of your normal device backup.

How long is face data retained?

  • Enrolled people: Face embeddings and related profile data are kept until you remove that person in the app, use Factory Reset in Settings, or delete the Application.
  • Unknown-face data: Kept until Factory Reset or app deletion, subject to a limit of 2,000 unknown-face records.
  • Avatars: Kept until you remove the person, use Factory Reset, or delete the Application.

Clearing surfaced memories in Settings removes memory records but does not delete enrolled face data. Factory Reset deletes enrollments, face embeddings, labels, and related local data.

How can you delete face data?

You can delete face data by:

  • Removing an enrolled person in the app
  • Using Factory Reset in Settings (erases enrollments, face embeddings, and related data)
  • Uninstalling the Application from your device

For help, contact sheheryarp@gmail.com.

Artificial Intelligence and On-Device Processing

The Application uses on-device artificial intelligence and machine learning—including Apple Vision, Core ML, and bundled models—to analyze photos and recognize enrolled people. AI processing happens on your device. The Service Provider does not receive the underlying photo or face data used for that processing.

Third-Party Access

The Application does not send your photos, face data, or personal content to third-party analytics, advertising, or cloud AI services.

The Application may rely on standard Apple system services that operate according to Apple’s own privacy policies (for example, the photo library, camera, and notification frameworks). Those services are controlled by Apple, not the Service Provider.

The Service Provider may disclose information only if required by law (for example, in response to a valid legal process). Because user content and face data remain on the device and are not collected by the Service Provider, the Service Provider generally has no access to that content to disclose.

Data Retention

User-provided and app-generated data is retained on your device for as long as you use the Application, unless you delete it using in-app controls or uninstall the app.

If you contact sheheryarp@gmail.com with a privacy request, the Service Provider will respond within a reasonable time. Because most data is stored only on your device, deletion is usually immediate when you use in-app deletion tools or uninstall the app.

Opt-Out Rights

You can stop the Application from accessing your data by:

  • Denying or revoking Photo Library, Camera, or Notification permissions in iOS Settings
  • Deleting enrolled people or using Factory Reset in the app
  • Uninstalling the Application

Security

The Service Provider is committed to protecting your information. Because your photos and face data remain on your device, their security also depends on your device passcode, biometric lock, and Apple’s platform protections. You are responsible for securing access to your device.

Children

The Application is not directed at children under 13, and the Service Provider does not knowingly collect personally identifiable information from children under 13.

If you believe a child has provided personal information through the Application, contact sheheryarp@gmail.com so appropriate steps can be taken.

Depending on your country, you must be at least 16 years of age to consent to processing of personally identifiable information, or your parent or guardian must consent on your behalf where permitted by law.

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time. The Service Provider will post the updated policy on this page and revise the “Effective date” below. Continued use of the Application after changes constitutes acceptance of the updated policy.

Your Consent

By using the Application, you consent to this Privacy Policy and to on-device processing of your information as described here.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

Sheheryar Pirzada
Email: sheheryarp@gmail.com

Effective date: June 15, 2026
Last updated: June 15, 2026