At Century Hotels, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you enroll in the Century Elite loyalty program.

1. Information We Collect

We collect and process personal information to manage your Century Elite membership and enhance your experience. This includes:

a. Information You Provide Directly
• Personal details: Name, email, phone number, mailing address, date of birth, and nationality.
• Account credentials: Username, password, and security questions.
• Payment information: Credit card details (for transactions) and billing address.
• Preferences: Room preferences, dining preferences, and special requests.

b. Information Collected Automatically
• Stay history: Hotel visits, check-in/check-out dates, and booking details.
• Transaction history: Purchases, redemptions, and partner interactions.
• Device and usage information: IP address, browser type, and website interactions when you use our online services.

c. Information from Third Parties
We may collect data from:
• Partner hotels, airlines, and merchants when you earn or redeem points.
• Public sources and social media if you interact with us via online platforms.

2. How We Use Your Information

We use your data to:
• Manage your Century Elite membership and process transactions.
• Provide personalized offers, promotions, and exclusive rewards.
• Improve our services based on your preferences and past interactions.
• Prevent fraud and ensure account security.
• Comply with legal requirements and industry standards.

3. How We Share Your Information

We do not sell your personal data. However, we may share your information in the following cases:
a. With Century Hotels & Partners
To provide seamless services, we may share relevant details with:
• Century Hotels properties for reservations, check-ins, and benefits.
• Program partners (spa, restaurants) for rewards and redemptions.

b. With Service Providers
We work with trusted third-party vendors for:
• Payment processing and fraud prevention.
• Customer support and account management.
• Marketing and email communications (you may opt out).

c. Legal Compliance & Security
We may disclose your data if required to:
• Comply with legal obligations (e.g., law enforcement requests).
• Protect our rights and prevent fraud.

4. How We Protect Your Information

We take appropriate security measures to protect your personal data:
• Encryption: Secure storage of payment details and account credentials.
• Access controls: Limited access to personal data by authorized personnel.
• Monitoring: Regular audits to prevent unauthorized access.
Despite these efforts, no system is 100% secure. We encourage you to keep your account credentials private and notify us of any suspicious activity.

5. Your Rights & Choices

You have control over your personal information and can:
• Access & update: Review or correct your profile details.
• Opt-out of marketing: Unsubscribe from promotional emails.
• Request data deletion: Ask us to delete your account (subject to legal requirements).
• Restrict data processing: Limit how your information is used.
To exercise your rights, contact our Privacy Support Team (link to message support team on loyalty website)

6. Data Retention

We retain your personal information for as long as necessary to:
• Maintain your Century Elite membership.
• Fulfill legal and accounting requirements.
• Provide customer support and resolve disputes.

7. Updates to This Policy

We may update this Privacy Policy periodically. If we make significant changes, we will notify you via email or website notification. Please review this page regularly.

8. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us