Privacy Policy for KeepFire
Effective Date: October 11, 2026
Last Updated: October 11, 2026
Developer: FM Soft Technology
Contact Email: fmsofttechnology@gmail.com
1. Introduction
Welcome to KeepFire!
KeepFire is a mobile castle defense game developed and published by FM Soft Technology ("we," "us," or "our").
We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how information may be collected, used, processed, stored, and shared when you use our Android mobile game, KeepFire (the "App").
This policy also describes the third-party advertising services integrated into the App.
2. Information We Collect
KeepFire does not require users to create an account, register, or provide personal information such as their name, email address, phone number, or physical address to play the game.
We do not operate a separate user account system.
However, KeepFire uses Google AdMob to display advertisements. The Google Mobile Ads SDK and participating advertising providers may automatically collect and process certain information.
Depending on the device, advertising configuration, and applicable privacy choices, this information may include:
Device information, including device model, operating system, and application version.
IP address, which may be used to estimate approximate geographic location.
Advertising identifiers, including the Android Advertising ID when available.
Device and application identifiers used for advertising functionality.
Advertisement impressions, clicks, and interactions.
Rewarded advertisement views and reward-related advertising events.
Application interactions associated with advertising services.
Diagnostic information, technical errors, and performance data.
This information may be processed automatically by Google and its advertising partners.
When users voluntarily contact us by email, we may also receive their email address and any information included in their message.
3. How Information Is Used
Information processed through advertising services may be used for the following purposes:
Displaying advertisements within KeepFire.
Delivering personalized or non-personalized advertisements, as applicable.
Measuring advertisement impressions, engagement, and performance.
Supporting rewarded advertisement functionality.
Verifying advertising interactions and detecting invalid or fraudulent activity.
Improving advertisement delivery and reliability.
Diagnosing advertising-related technical issues.
Complying with applicable legal and regulatory requirements.
FM Soft Technology does not independently operate a separate advertising profile database for KeepFire players.
4. Advertising Services
KeepFire uses Google AdMob, a third-party mobile advertising platform provided by Google LLC.
The App includes the following advertising formats:
4.1 Rewarded Advertisements
KeepFire provides two separate rewarded advertising opportunities.
Players may voluntarily choose to watch rewarded advertisements to receive benefits within the game.
These benefits may include virtual currency or other gameplay-related rewards.
Rewarded advertisements are optional and are designed to provide additional in-game benefits.
The advertising service may process information related to advertisement impressions, completion events, interactions, and reward eligibility.
Rewarded advertisement functionality may require communication with Google's advertising services to determine when an eligible reward should be granted.
4.2 Interstitial Advertisements
KeepFire also displays interstitial advertisements during certain transitions or appropriate moments in gameplay.
Interstitial advertisements are full-screen advertisements that may appear between gameplay activities.
Unlike rewarded advertisements, interstitial advertisements do not require players to voluntarily initiate an advertisement to obtain an in-game reward.
Advertising providers may process advertisement impressions, interactions, device identifiers, and related technical information when interstitial advertisements are displayed.
4.3 Advertising Data Processing
Google AdMob and its advertising partners may collect or process certain information to provide, personalize, measure, and secure advertisements.
This processing may involve:
Advertising identifiers.
IP addresses.
Device characteristics.
Advertisement interaction information.
Diagnostic and performance information.
Information used for advertising measurement and fraud prevention.
Advertisements may be personalized or non-personalized depending on applicable laws, user privacy choices, and advertising configurations.
For more information, please review Google's privacy resources:
Google Privacy Policy:
https://policies.google.com/privacy
How Google Uses Information from Apps That Use Its Services:
https://policies.google.com/technologies/partner-sites
5. Third-Party Services and Data Sharing
KeepFire integrates Google AdMob for advertising purposes.
Advertising-related information may be transmitted to Google and processed or shared with participating advertising partners according to their respective privacy policies and applicable laws.
FM Soft Technology does not operate a separate system for selling players' personal information.
Some disclosures or processing activities performed by advertising providers may be subject to additional privacy rights under applicable regional laws.
KeepFire does not currently integrate separate third-party analytics or crash-reporting services beyond functionality associated with its advertising SDK.
6. Local Game Data
KeepFire may store game-related information locally on the user's device to support gameplay functionality.
This information may include:
Game progress.
Virtual gold and other in-game resources.
In-game upgrades.
Gameplay settings and preferences.
Information necessary to maintain gameplay functionality.
Such information supports gameplay and does not require the creation of a personal user account.
KeepFire does not require an online account to access its core gameplay features.
7. Virtual Currency and In-Game Rewards
KeepFire does not currently offer real-money in-app purchases.
Players may obtain virtual currency and other gameplay benefits through normal gameplay or optional rewarded advertisements.
Virtual currency and rewards are intended exclusively for use within KeepFire.
They do not represent real-world currency and cannot be exchanged for cash through the App.
Advertising services may process information about rewarded advertisement interactions to support advertisement verification and in-game reward delivery.
Interstitial advertisements do not directly grant gameplay rewards.
8. Children's Privacy
KeepFire is intended for users aged 13 and older.
The App is not specifically directed toward children under the age of 13.
We do not knowingly request or directly collect personal information from children under 13.
Third-party advertising services may process certain device-related information as described in this Privacy Policy.
If a parent or legal guardian believes that a child under 13 has provided personal information directly to us, they may contact us at:
We will review the request and take appropriate action in accordance with applicable privacy laws.
9. Advertising Preferences and User Consent
Users may be able to manage certain advertising preferences through Android device settings and Google privacy controls.
Depending on the device and Android version, users may be able to reset or delete their advertising identifier.
Where required by applicable privacy laws, advertising-related data processing is subject to applicable consent and privacy-choice requirements.
Users located in the European Economic Area, United Kingdom, and other applicable jurisdictions may have additional rights and choices relating to personalized advertisements.
Google provides privacy management tools at:
https://myadcenter.google.com/
10. Data Security
FM Soft Technology values the security and privacy of users.
KeepFire does not require players to submit account passwords, payment card information, or account registration details.
Google's Mobile Ads SDK supports encryption of transmitted data.
Nevertheless, no electronic transmission or storage system can be guaranteed to be completely secure.
Users are encouraged to keep their devices and operating systems updated.
11. Data Retention and Deletion
KeepFire does not maintain an independent database of registered player accounts.
Game-related information stored locally on a user's device generally remains there until it is removed through applicable device or application management functions, subject to device backup behavior.
Users may remove locally stored application information through supported Android settings.
Information collected by Google AdMob is subject to Google's applicable privacy policies, data retention practices, and deletion procedures.
If a user contacts FM Soft Technology by email, we may retain the communication for the period reasonably necessary to respond to the request or satisfy applicable legal obligations.
Users may request access to or deletion of personal information controlled by FM Soft Technology by contacting:
We will review applicable privacy requests and respond in accordance with relevant laws.
For information independently controlled by Google, users may consult Google's privacy tools and applicable procedures.
12. User Privacy Rights
Depending on the user's location and applicable privacy laws, users may have rights concerning their personal information.
These may include:
Requesting access to personal information.
Requesting correction of inaccurate information.
Requesting deletion of applicable personal information.
Objecting to certain processing activities.
Restricting certain uses of personal information.
Withdrawing consent where processing is based on consent.
Contacting an applicable data protection authority.
To exercise applicable privacy rights concerning information controlled by FM Soft Technology, please contact:
Privacy requests involving information independently controlled by Google may need to be handled through Google's privacy management tools or request procedures.
13. International Data Processing
Google AdMob and participating advertising providers may process information on servers located outside the user's country of residence.
Such processing is governed by the relevant providers' privacy policies, applicable contractual arrangements, and legal obligations.
14. Changes to This Privacy Policy
FM Soft Technology may update this Privacy Policy periodically to reflect changes in the App, advertising services, privacy practices, or applicable legal requirements.
Any updated version will be published on this Privacy Policy page.
The "Last Updated" date will be revised when material changes are made.
Users are encouraged to review this Privacy Policy periodically.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the privacy practices of KeepFire, please contact us.
Developer: FM Soft Technology
Application: KeepFire
Email: fmsofttechnology@gmail.com
We will review privacy-related inquiries and respond as appropriate.
End of Privacy Policy